Logo Animation - Kehrwieder

Kehrwieder Kreativbrauerei — brand film & logo animation

"Kehrwieder" roughly means "come back soon" – a fitting name for a brewery that brings people back with bold, handcrafted flavours. Building on the brewmasters' story, this brand film combines documentary storytelling with motion design to celebrate the brewery's origins and experimental spirit – from the first prototype to its current works of brewing craft.

Context & Objectives

• Brief: Tell the brand story of Kehrwieder Kreativbrauerei in a short image film, supported by a title sequence and logo animation.
• Client: Kehrwieder Kreativbrauerei, Hamburg.
• Deliverables: Brand film, typographic title sequence and modular logo animation for digital channels and events.
• Role: Concept development, direction, camera, illustration, motion design and post-production supervision.

Narrative Idea

The film follows the path from the Danish beginnings – where the first beer, "Prototype", was brewed – back to the Port of Hamburg. Alternating between cinematic imagery and layered animation, the story mirrors the brewery's philosophy: honouring tradition while driving contemporary craft-beer culture forward.

Design & Production

• Researched the founding story and cross-referenced other narrative-driven design work to anchor the film's tone.
• Developed styleframes and illustration motifs inspired by harbour iconography, lighthouse signals and label textures.
• Direction and camera work in Hamburg and Denmark to capture artisanal processes and landscape.
• Designed titles and animated modular logo elements in Adobe After Effects for reusable campaign assets.

Kehrwieder logo animation

In parallel with the film, I conceived, illustrated and animated a standalone logo animation in post-production – staging the Kehrwieder logo as an intro sequence for social media, event spaces and the taproom.

Results & Impact

• A consistent audiovisual package deployed at trade fairs, tastings and across the digital launch communication.
• Visual assets the brewery can extend independently for future product announcements.
• For me, a reference point for how storytelling and motion design can carry a brand presence.

Scope: Concept, script, direction, camera, illustration, motion design (including the solely owned logo animation), post-production management and delivery of the master files.

A brand film or motion design project on the table that should bring story and craft together? Then a conversation is worth it → ingmar@konnow.de · LinkedIn